Former Morris Garages
21 Longwall Street, Oxford, OX1 3SX, GB
Rating: 4.6 ★ (5 ratings)
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The red brick building at 21 Longwall Street, Oxford, holds a significant place in British motoring history as the former Morris Garage. It was here, in 1909-10, that William Morris, later Lord Nuffield, established his burgeoning automotive business, moving on from his earlier cycle shop. This site witnessed the assembly of the prototype for his first car, the iconic Morris Oxford, affectionately known as the "Bullnose," in 1912. Although car production soon moved to larger premises in Cowley in 1914, Longwall Street continued to serve as the company's offices, including Morris's personal office, and as a service and distribution centre for many years. Locally, the impressive new garage with its showrooms and modern amenities was even dubbed the "Oxford Motor Palace".
Recognised by Historic England as one of the key sites in the development of the British motor industry, the former Morris Garage boasts a sophisticated neo-Georgian facade. While the rear of the building has been redeveloped and the interior remodelled to serve as student accommodation for New College since 1981, the striking front and side walls, along with the chauffeurs' room, have been preserved. William Morris's journey from repairing bicycles in his parents' shed to becoming a leading motor manufacturer is a remarkable story of entrepreneurship, and this Longwall Street location marks a pivotal chapter. The building stands as a testament to the humble beginnings of a brand that would go on to have a worldwide impact, exporting vehicles across the British Empire.
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