Things To Do

Alice’s Shop

83 Saint Aldate's, Oxford, OX1 1RA, GB

Rating: 4.3 ★ (1281 ratings)

Details

Alice’s Shop is a charming and historically significant establishment on St Aldate's in Oxford, directly opposite Christ Church College. This unique shop occupies a stone-built 15th-century house, remodelled in the 17th century, and it was famously the sweet shop frequented by the real Alice Liddell, who inspired Lewis Carroll's beloved tales. Stepping inside, visitors are transported to a whimsical Victorian era, enveloped by its cosy atmosphere and the tangible connection to a celebrated piece of English literature.

Today, the shop serves as a veritable treasure trove, brimming with a delightful array of *Alice in Wonderland* themed gifts, souvenirs, and memorabilia. Visitors can discover beautifully illustrated editions of the books, whimsical teapots, playing cards, and a variety of jewellery featuring iconic characters like the Cheshire Cat and the Mad Hatter. The shop's interior walls are adorned with Alice-themed artwork and memorabilia, and a historical display details its profound connection to Alice Liddell and Lewis Carroll, making each visit both enchanting and informative.

This delightful destination is particularly well-suited for fans of Lewis Carroll's stories, literary enthusiasts, and families exploring Oxford's rich heritage. It offers a unique opportunity to experience a direct link to the *Alice in Wonderland* adventures, providing a sense of stepping into the book itself. As a natural stop on any literary pilgrimage through Oxford, Alice's Shop provides a memorable experience and the chance to acquire distinctive keepsakes for both children and adults alike.

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Location

Opening Hours

Monday: 9:30 AM – 6:30 PM; Tuesday: 9:30 AM – 6:30 PM; Wednesday: 9:30 AM – 6:30 PM; Thursday: 9:30 AM – 7:00 PM; Friday: 9:30 AM – 7:00 PM; Saturday: 9:30 AM – 7:30 PM; Sunday: 9:00 AM – 7:00 PM

Contact

+44 1865 240338

Comments

AL
7 Jun 2026
4.0 ★
A charming, must-visit spot for any Alice in Wonderland fan; the history is incredible and it’s wonderful to stand in the original 'Old Sheep Shop.' However, it is highly overpriced, even for a tourist attraction. Still, worth a quick pop-in if you’re already visiting Christ Church and the area.
Catherine Edwards
13 Mar 2026
5.0 ★
If you love Alice in Wonderland, appreciate a bit of history or just fancy a mooch. This is a lovely little shop to see when wandering the magical streets of Oxford. Seaped in history and inspiration for Lewis Carroll when writing his enchanting wonderland, it is definitely worth a visit.
Matt K
14 Feb 2026
5.0 ★
Such a great little shop and a good range of products for all budgets. A very warm welcome from the staff as we entered the shop and all of the staff were so helpful, very good customer service. Well worth a visit if you are after something different and interesting.
Indigo Jayne
10 Feb 2026
5.0 ★
This place is a must visit in Oxford, especially if you are an Alice in Wonderland fan! My mum and I came during February, which was a great activity to escape the rain and dreary weather.

It was quirky and had every trinket imaginable inside. If you buy a book from this store you even get a sticker on your book authenticating your visit to Alice's Shop! Very cool. I bought a fridge magnet and postcards, and absolutely love them. Some things in the store are just for display, just something to be wary of, because there were a couple postcards that my mum and I really liked, but were not able to buy copies of them. The tea cups and tarot cards were really cool to observe and are on our lists to buy next time!

The two staff members were friendly, greeting us when we arrived. At check out they pointed out some deals that we missed when we were picking postcards - they were super helpful and enhanced our visit!
Julia Tilson
2 Feb 2026
5.0 ★
I am a big fan of Alice in Wonderland, so I was so happy to discover this shop! It is rich with history about the real Alice, and I was excited to visit this landmark. It has an excellent selection of Alice-themed gifts; it felt like I had fallen into Wonderland!
Dorota Keight
23 Jan 2026
5.0 ★
This is a great little shop that sells: sweets, books, calendars, mugs, t-shirts, art, key rings and other things related to Alice in Wonderland. The service was lovely.
Sian Yeoman
18 Jan 2026
5.0 ★
What a stunning beautiful shop, everything you could wish for in an Alice in Wonderland shop. There was so much to see, and the staff were so friendly and polite.
Jen Morgan
24 Nov 2025
1.0 ★
Bought a t shirt for £16 as a gift.

Unless I wanted to pay 50p for a medium sized bag, it was stuffed in this postcard sized paper bag (pen for scale) which is completely inappropriate for a gift of this value. I asked for a better alternative but was refused.

Had I not already completed the card transaction, I would have asked for a refund.

Appalling, terrible customer service - avoid at all costs.
Alyssa Becker
8 Jul 2025
4.0 ★
Alice’s shop was fun and quirky and a must visit in Oxford - especially for literary fans. However, it is small and BUSY. With entire tour groups arriving just before we did, it was elbow to elbow in there at times, and hard to enjoy. It would have been nice if, during busy times, they limited how many people entered at once. I may have been inclined to buy more, but with so many people, I was quick to pick up the one item I had in mind and get out of the chaos. That being said - I can’t speak to what it’s normally like - only what I experienced as 11:30 AM on a Monday in July.

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