Restaurants

Smarts Fish & Chips

70 Cowley Rd, Littlemore, Oxford OX4 4LG

Rating: 4.7 ★ (91 ratings)

Details

Smarts Fish & Chips on Cowley Road in Oxford offers a truly authentic British takeaway experience, renowned for its traditional fish and chips. This popular local spot exudes the straightforward charm of a classic chippy, focusing on quality ingredients and delivering that comforting, familiar taste. It stands out as a dependable choice for those seeking a genuine taste of the seaside tradition right in the heart of the city.

The cuisine here centres on freshly prepared fish and chips, with a menu that also extends to include a variety of pies, juicy burgers, and savoury sausages. Diners frequently praise the Atlantic cod, noted for its chunky white flakes encased in a light, crispy batter, perfectly complemented by generous portions of hand-cut chips. For those with different preferences, options like scampi, various kebabs, and wraps are available, alongside vegetarian choices such as veggie burgers and battered halloumi.

This establishment is ideally suited for anyone craving a satisfying and generously portioned meal, whether it’s for a quick takeaway or a family supper. It's a superb option for a casual meal, offering good value and a wide selection that caters to various tastes, ensuring a delightful experience for both residents and visitors alike seeking quintessential British comfort food.

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Location

Opening Hours

Monday: 12:00 – 10:00 PM | Tuesday: 12:00 – 10:00 PM | Wednesday: 12:00 – 10:00 PM | Thursday: 12:00 – 10:00 PM | Friday: 12:00 – 10:00 PM | Saturday: 12:00 – 10:00 PM | Sunday: Closed

Contact

+44 1865 607077

Comments

Michael M
31 Mar 2026
4.0 ★
Lovely atmosphere and service - fish felt a little dry but chips were proper. Would recommend.
Ivan Woodall
2 Feb 2026
5.0 ★
Just travelled from Canada to Oxford really wanted fish and chips. So glad I went here
Had large fish and chips between 2. It was fantastic freshly cooked tasted great will come again and would recommend it.
Darren A. Smith
25 Nov 2025
5.0 ★
We went here for the first time because my father-in-law used to go here regularly.

The guy behind the counter was a really nice man and recognised my father-in-law as a regular customer.

Our chips were hot & tasty and the sausages were lovely.
Lorraine Jackson
10 Apr 2025
5.0 ★
It is so rare to find real chips in a real chippy these days. Although you can also buy Peri-Peri chicken and Doner kebabs all the traditional chippy menu is available here. The added bonus is that your food is cooked to order so nothing is sat in a cabinet all day.

Customers are also encouraged to phone ahead and place an order for collection.

A really welcoming and friendly service from a spotlessly clean environment.

Seating area is available and there is some limited parking directly outside the entrance. (Ideal for a car picnic!!)

Fish and chips was £11.00, it was a generous sized portion and served piping hot.

Definitely worth keeping on a list of favourites 😍 👌🏿
George Burgoyne
15 Feb 2025
4.0 ★
Clean environment with friendly staff.
Fish and chips appear to play second fiddle to all the other food on offer, however the fish was freshly cooked, firm and crisp with a good portion size.

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